How Local SEO Strategy for Dubai Works?
- Key points of the article:
- Local SEO refers to optimizing a website to improve its visibility in local search results, especially when users are searching for products and services near them;
- This technique is essential for physical businesses, such as restaurants, local stores, medical offices, among others, that depend on local traffic to attract customers;
A tip for doing local SEO is to create or claim your profile on Google My Business (Google Business Profile) and fill out all the information in detail, including address, phone number, opening hours and photos.
Do you know what the ranking criteria are for physical business listings on Google Maps? And how to quickly list all your points of sale? If not, in today’s article you will understand how local SEO works.
But before we get into the subject, let’s reflect a little on searching on Google or any search engine.
We know that there are several ways for customers to search for something, but one of the most used in everyday life is local search, which encompasses all search terms that scream local, such as:
- Best pizza places;
- Banks in the Avenue region;
- How to get to such and such a store;
So, basically, doing local SEO is a strategic process that aims to answer questions like these. In other words, everything that is “close to the customer”. But let’s understand better?
What is local SEO?
Local SEO refers to the techniques or elements of SEO, i.e. search engine optimization, specifically designed to position a website, mobile app or practical information related to a point of sale, on the results pages of Google and other search engines. Click Here for Local SEO Strategy
Local SEO is naturally used by companies with a local scope of operations, but also by national or international companies with networks of points of sale or agencies in certain regions.
In other words, doing local SEO is the act of optimizing your pages for search engines considering the geolocation of your business and users. This regional focus means that more people close to your business will get to know your brand and buy from you.
What are the advantages of local SEO?
Ensuring the best user experience during a search is the main advantage of local SEO. In other words, the consumer will find what is very close to their reality.
Check out some other benefits of local SEO:
Increased visibility:
Local SEO is a great asset for any business. It has become essential for a local store to master this visibility lever on the first pages of search results.
With it, your business can gain visibility in your neighborhood, city, state, and country.
Helps your business appear in the right geographic location
Applying SEO techniques will help your business stand out in everything that is associated with its geographic location.
For example, when a customer types “cake shop” into the search bar, the algorithm will offer options close to the geographic location because it considers it to be more relevant.
As a merchant, you will therefore be able to reach buyers who are present in your area of influence.
Ensures a better and faster customer experience:
People increasingly want to use Google or any search engine to find something quickly and that makes sense with what they are searching for.
Local SEO allows you to find your ideal customer, the one who truly needs your product.
By investing in this strategy, you will improve your business and, at the same time, provide an even better experience for the end consumer.
