Business Insider has grown into one of the most respected online news platforms, widely read by business professionals, investors, and tech enthusiasts. For startups looking to gain visibility, submitting a Business Insider Press Release can offer significant exposure and credibility. But the question many new businesses ask is—can startups actually get featured on Business Insider in 2025?
The answer is yes. Startups can absolutely submit press releases to Business Insider, provided they follow the correct guidelines, format their news professionally, and utilize reliable press release distribution channels. This guide explains everything startups need to know to successfully publish a press release on Business Insider in 2025.
Why Startups Should Consider Business Insider for Press Releases
Getting featured on a high-authority publication like Business Insider offers several benefits to new businesses. Here are some key reasons why startups should take advantage of this opportunity:
1. Enhanced Credibility
Business Insider is known for its editorial standards. Being mentioned or featured on the platform immediately boosts a startup’s credibility in the eyes of investors, partners, and potential customers.
2. Targeted Audience Reach
The platform attracts readers interested in technology, finance, entrepreneurship, and innovation—exactly the kind of audience most startups want to engage.
3. SEO and Brand Visibility
A press release published on Business Insider can improve your online presence. It adds a high-authority backlink to your website, helping with search engine rankings and brand discoverability.
4. Investor Attention
Startups aiming to raise funds or attract partnerships benefit significantly from the added exposure a Business Insider press release brings.
Is It Possible to Submit Directly to Business Insider?
Business Insider doesn’t offer a standard public submission portal for press releases. They typically receive stories through journalists, editors, or trusted press release distribution networks.
Startups generally have three options to get their press release published on Business Insider:
Option 1: Use a Trusted Distribution Partner
Services like Monday Newswire, PR Newswire, and Business Wire offer syndication to Business Insider. These platforms already have established relationships with major media outlets, including Business Insider, increasing your chances of getting featured.
Option 2: Reach Out to Journalists
Startups can pitch their stories directly to Business Insider journalists or editors who cover related beats. However, this requires a strong story angle and a compelling pitch.
Option 3: Work with a PR Agency
Professional PR agencies often have media contacts and can craft well-written pitches or press releases that meet the standards of top-tier media outlets.
What Makes a Startup Press Release Newsworthy?
Not every announcement will catch the attention of Business Insider’s editorial team. To improve your chances, your press release should include:
1. A Clear, Strong Headline
Your headline should summarize the news in a concise and engaging way. Avoid fluff and focus on the core announcement.
2. Real Business Value
Announce something meaningful—such as a funding round, product launch, strategic partnership, or market expansion.
3. Data and Credibility
Back your claims with data, expert quotes, or third-party validation to increase the trustworthiness of your story.
4. Professional Formatting
Use a standard press release format, including a headline, subheading, dateline, lead paragraph, body, boilerplate, and media contact.
Practical Tips to Submit a Business Insider Press Release in 2025
For startups planning to submit their news, here are practical tips to follow:
Tip 1: Choose the Right Timing
Timing matters. Avoid weekends and public holidays. Tuesdays and Wednesdays are ideal for press release submissions.
Tip 2: Use a Reputable Distribution Service
A reliable distribution service like Monday Newswire can help your press release reach Business Insider, thanks to its extensive media network.
Tip 3: Keep It Concise and Valuable
Aim for 400–600 words. Make every sentence count. Eliminate unnecessary jargon and focus on what the reader would find valuable.
Tip 4: Include High-Quality Media
Add a logo, product image, or relevant visual that enhances the story. This improves the chances of being picked up by editors.
Tip 5: Optimize for SEO Without Overdoing It
Use your target keywords—such as Business Insider Press Release—naturally throughout the content. Avoid keyword stuffing. One use in the title, a few in the body, and one in the conclusion is often enough.
Examples of Press Releases That Work for Startups
To give you a clearer picture, here are examples of announcements that are typically well-received:
- “Startup Raises $5 Million to Expand AI-Powered Learning Platform”
- “New Healthtech App Launches with Over 10,000 Early Users”
- “Startup Partners with Fortune 500 Company to Expand Services Nationwide”
These headlines are specific, valuable, and focused on innovation—qualities Business Insider’s readers care about.
How Monday Newswire Can Help Startups Get Featured
Monday Newswire is a press release distribution service that specializes in helping startups and small businesses get visibility across major news networks, including Business Insider. With a streamlined process, media outreach options, and professional press release writing services, Monday Newswire offers a one-stop solution for startups seeking high-impact press coverage.
By using a trusted partner like Monday Newswire, startups can ensure their content is formatted correctly, submitted to the right channels, and given the best chance to appear on Business Insider.
Conclusion
So, can startups submit press releases to Business Insider in 2025? Absolutely. With the right approach, content strategy, and distribution partner, even early-stage startups can make headlines. It all comes down to the value of the news, how it’s presented, and who helps you distribute it.Whether you’re launching a new product, announcing funding, or entering a new market, a Business Insider Press Release can elevate your brand and attract the right kind of attention. Partnering with a reliable service like Monday Newswire can make the process seamless and significantly improve your chances of success.
